Email Newsletter Marketing (101) Training: Best Practices & Strategies

Email Newsletter Marketing (101) Training: Best Practices & Strategies

Includes:

• 2 hours of training + 30 min. of Q&A - In-Person* OR via Zoom for up to 100 online participants.
  • *NOTE: In-person trainings only available in Denver-Metro area. Willing to travel. Email Julie Wanzer at getthemtocare@gmail.com for additional pricing and details.

• Instructor: Julie Wanzer - 22-year marketing and business development professional. Owner of Business Rewritten since 2015.
• Slide Deck (65 slides)
• 6 Handouts*
• BONUS Content - E-Book version of Get Them to Care with clickable links and resources

Upon confirmation of final payment received, a private Calendly link from the trainer, Julie Wanzer, LEED AP, will be emailed to you from the email address: getthemtocare@gmail.com to schedule your Zoom training.

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Email Newsletter Marketing Best Practices 

• Email marketing focuses on targeted messages aimed at a specific audience. 
• Effective promotion of client-based solutions, wins, challenges and value-adds.
• Able to create, send and analyze marketing campaigns.
• Social media is dead. Need to get creative with how you are reaching your client-base.
• There are Do’s and Don’ts for email subject lines to increase your open-rate.
• Building a subscriber list takes time and consistency but can help build your company’s brand and increase client loyalty.

 Key Takeaways

• Understand why targeted email marketing through MailChimp is more effective than mass emails sent via Outlook.
• Step-by-step breakdown of how to create email templates in MailChimp for both a recurring email newsletter and standalone email announcements.
• Best practices for better open-rates including email subject lines, email subscriber growth, and real-world examples of successful email campaigns.

*Handouts Included

1. Email Newsletter Content Outline (General)

2. Anatomy of Email Newsletter

3. CAN-SPAM Act – Compliance Guide for Businesses in U.S.

4. Accountants B2B Specific Content_Email Newsletter

5. Bankers B2B Specific Content_Email Newsletter

6. Lawyers B2B Specific Content_Email Newsletter