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Social Media 101 Training for Trade Associations
Social Media 101 Training for Trade Associations
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$5,995.00
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Social Media 101 Training for Trade Associations
Includes:
-
1 half day of training (4 hours) In-Person* OR via Zoom for up to 100 online participants.
- *NOTE: In-person trainings only available in Denver-Metro area. Willing to travel. Contact Julie Wanzer at getthemtocare@gmail.com for additional pricing and details.
- Instructor: Julie Wanzer - 22-year marketing and business development professional. Owner of Business Rewritten since 2015.
- 2 Slide Decks (100+ slides each)
- 5 Handouts
- BONUS Content - E-Book version of Get Them to Care with clickable links and resources
Upon confirmation of final payment received, a private Calendly link from the trainer, Julie Wanzer, LEED AP, will be emailed to you from the email address: getthemtocare@gmail.com to schedule your Zoom training.
Learn more by subscribing to Business Rewritten’s email newsletter, Increase Your Market Value (IYMV) Digest http://eepurl.com/itsR3k
Overview
- Social media overview and review of platforms.
- Social media platforms creation: (How to Create an Association/Company Page) on LinkedIn, Facebook and Instagram.
- Account security and privacy settings for each platform.
- Best practices on posting - what to post, when to post and how often.
- Resources for social media, including, but not limited to: Canva.com accounts, Hootsuite, Royalty-free professional image sites, and 2024 Social Media Content Calendar.
- Strategies for content creation on social media.
- Overview of social media analytics for each platform - how to track, what to track and benchmarks for the design and construction industry
Key Takeaways
- Create value for your members through engagement with your professional, social media “Company” pages.
- Build and manage a collection of trusted resources to help you maximize your social media impact.
- Execute social media best practices and strategies for impactful content that is relatable, authentic, resourceful and timely.
Handouts Included
- Content Creation Guide
- Client Personas
- Links & Resources for Posting
- Glossary of Social Media Analytic Terms
- How to Create Company Pages - step-by-step guide
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