Materials for Email Newsletter Marketing 101 Training

Learn at your own pace with this robust set of training materials for Email Newsletter Marketing Training.

Upon confirmed receipt of purchase, you will receive links and PDF's for the following materials. 

Includes: 

• Slide Deck (65 slides)
• 6 Handouts*

Email Newsletter Marketing Best Practices

• Email marketing focuses on targeted messages aimed at a specific audience. 
• Effective promotion of client-based solutions, wins, challenges and value-adds.
• Able to create, send and analyze marketing campaigns.
• Social media is dead. Need to get creative with how you are reaching your client-base.
• There are Do’s and Don’ts for email subject lines to increase your open-rate.
• Building a subscriber list takes time and consistency but can help build your company’s brand and increase client loyalty.

Key Takeaways

• Understand why targeted email marketing through MailChimp is more effective than mass emails sent via Outlook.
• Step-by-step breakdown of how to create email templates in MailChimp for both a recurring email newsletter and standalone email announcements.
• Best practices for better open-rates including email subject lines, email subscriber growth, and real-world examples of successful email campaigns.

*Handouts Included

1. Email Newsletter Content Outline (General)
2. Anatomy of Email Newsletter
3. CAN-SPAM Act – Compliance Guide for Businesses in U.S.
4. Accountants B2B Specific Content_Email Newsletter
5. Bankers B2B Specific Content_Email Newsletter
6. Lawyers B2B Specific Content_Email Newsletter