Learn at your own pace with this robust set of training materials for Social Media 101 Training.
Upon confirmed receipt of purchase, you will receive links and PDF's for the following materials.
Includes:
Slide decks of 100+ slides each (x2)
Handouts* (x5)
More details on handouts below.
Monthly Online Social Media Content Calendar (Currently for 2025)
Online, dynamic Google Sheet
Plan out content based on the following: - Weekdays - Times - Captions - Post Topics - Hashtags - Links for postings - Image/Video details
Overview
Social media overview and review of platforms.
Social media platforms creation: (How to Create a Company Page) on LinkedIn, Facebook and Instagram.
Account security and privacy settings for each platform.
Best practices on posting - what to post, when to post and how often.
Resources for social media, including, but not limited to: Canva.com accounts, Hootsuite, Royalty-free professional image sites, and 2024 Social Media Content Calendar.
Strategies for content creation on social media.
Overview of social media analytics for each platform - how to track, what to track and benchmarks for the design and construction industry
Key Takeaways
Create value for your members through engagement with your professional, social media “Company” pages.
Build and manage a collection of trusted resources to help you maximize your social media impact.
Execute social media best practices and strategies for impactful content that is relatable, authentic, resourceful and timely.
